AI Insights · Timothy · July 2025
Top 5 Photo and Video Apps on iOS in New Zealand - Q2 2025
Explore the performance of the top photo and video apps in New Zealand for Q2 2025, including trends in downloads, revenue, and active users.
In the second quarter of 2025, the iOS platform in New Zealand saw significant activity in the photo and video app category. Based on data from Sensor Tower, here's how the top five apps performed:
CapCut - Video Editor from Bytedance Pte. Ltd experienced a steady rise in weekly revenue, peaking at approximately $31.5K by the end of June. Weekly downloads fluctuated, reaching a high of around 4.9K in mid-April. Active users showed a decline from 112K to about 93.8K over the quarter.
Canva: AI Photo & Video Editor maintained consistent weekly revenue, reaching nearly $14.8K in mid-June. Downloads exhibited minor fluctuations, starting at 3.1K and ending at 2.3K. Active users peaked at 35K in early April before settling around 29.2K by the quarter's end.
Instagram saw weekly revenue vary, with a peak of $3.7K in late June. Downloads showed a slight upward trend, peaking at 3.2K mid-April. Active users remained stable, ending the quarter at approximately 278K.
YouTube, published by Google, recorded robust weekly revenue, reaching as high as $115.9K in mid-June. Downloads remained steady, with around 2.9K in mid-April. The app maintained a strong active user base, consistently around 1.5M.
Snapchat from Snap, Inc. saw an upward trend in weekly revenue, peaking at $36.8K in late June. Downloads were stable, with slight fluctuations around 2K. Active users increased from 522K to 583K throughout the quarter.
For more detailed insights and analysis, visit Sensor Tower.